Description

Closing Date: 02-May-2024

Our Purpose
Working in Partnership for a happier world – our shared Purpose that guides us in everything we do and inspires 3 important principles; happier people, happier business, happier world. The John Lewis Partnership is a truly unique business, one that seeks to make a positive difference to the lives of everyone.
At a glance:
Salary range - The Partnership salary range for this role is set at £33,800-£51,000
Contract type - We have two positions available. One 12 month FTC and one FTC until January 2025. Potential for these roles to go permanent, but we cannot guarantee at this time.
Working pattern/flexible working - We know flexible working is important to you, and it is important to us too. The Partnership has adopted a blended working approach meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The CRM team aims for a minimum of 1-2 days per week in the office to connect (usually on a Thursday)
Location - This role is based at our Victoria Head Office campus. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role.
Interviews will take place week commencing w.c 13th and 20th May
About the role:
As a Senior CRM Executive reporting into the CRM Manager you will be responsible for the development and delivery of all CRM communications for John Lewis across email, push notifications and direct mail. You will help to ensure that all direct communications are customer-centric, personalised, and aligned to commercial and brand objectives.
You will be comfortable working at a fast pace and collaborating with multiple stakeholders across Marketing, Trading, Content and Data to deliver a jam-packed CRM campaign calendar. This includes planned and reactive marketing emails, My John Lewis member communications, trigger-based emails, life-cycle programmes and transactional comms.
What will you be doing?
End-to-end deployment process for email communications, from briefing data selections and internal creative teams, to building, proofing and scheduling sends within the Salesforce platform, all managed with exceptional attention to detail and accuracy.
You will champion CRM technology and advances, seeking out tests and learning opportunities and developments within Salesforce, our campaign management tool.
You will be willing to undertake training and upskilling to become a Salesforce Marketing Cloud expert, encouraging the full adoption of the tool and its functionality.
You will be creative and data-driven in equal measures, developing compelling, inspirational email briefs that drive strong engagement and commercial performance.
You will monitor and report on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders.
Essential skills you’ll need:
Marketing/Business related degree or equivalent experience.
Experience in executing dynamic email, push and direct marketing campaigns across various channels.
Proficient using Salesforce Marketing Cloud and comfortable building, proofing and deploying emails in the platform. Other equivalent ESP experience will be considered.
CRM experience working on a high profile multi-channel consumer brand with a sizable customer database.
Good understanding of how digital marketing channels integrate with CRM and vice versa.
Good understanding and experience of driving omnichannel customer behaviour.
Experience in managing multiple stakeholders at senior levels, and strong influencing skills.
Ability to balance between customer insights and commercial outcomes.
Good Planning, presentation and prioritisation skills.
Desirable skills you’ll have:
Previous retail and digital marketing experience
Proficient use of Salesforce Marketing Cloud
AMP scripting - basic knowledge
Executional level of Personalisation/recommendation tools
Good understanding of how digital marketing channels influence CRM and vice versa
Good understanding of driving omnichannel customer behaviour.
Benefits of the Partnership and the role:
💻 - Hybrid Working.
🏖️ - Full - time working holiday entitlement 25 days holiday, plus public and bank holidays
⚖ - Excellent work life balance, including focus on well being and flexible working and our marketing leading equal parenthood leave Policy
🐷 - Defined Contribution pension scheme where your contributions will be matched by the Partnership (up to 8% of pay) and, after three years’ service, you’ll receive an additional Partnership contribution of 4% of pay, regardless of whether you pay in or not
🤑 - You’ll get Partnership discount in store and online once you complete Probation. That’s 25% off in John Lewis & Partners (12% off electrical products) and 20% in Waitrose & Partners. You’ll also be able to nominate someone you live with to share your discount
🚴 -  Simple cycle to work support scheme
🏰 - We’re really proud of our exclusive hotels based in some of Britain’s most beautiful areas and once you’ve been with us for three months, you’re welcome to explore them
💗 - Health Care cover
🌱-  Learn more about our extensive range of exciting benefits that you could enjoy when you join us, visit -https://www.jlpjobs.com/about/benefits/