Who Wot Why
THE RULE BREAKERS
- Location
- London, United Kingdom
- Website
- http://whowotwhy.com/
Projects
- HabitoMACHINES SORT, HUMANS TALK Habito, is an online mortgage broker. It's a tired, utilitarian world. We broke the rules by creating the world's first coded TVC. Thereby demonstrating the full power of man and machine working brilliantly together. The...
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Required- Who Wot Why THE RULE BREAKERS
- The GymWhy do people go to The Gym? We found out why. ”So I can” presents real people’s motivations from "vex my ex” to “live to hundred” to "see my willy”. We broke the rules by showcasing all shapes and sizes, rather than Gym Bunnies. And we used hum...
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Required- Who Wot Why THE RULE BREAKERS
- The Collective DairyTop up your feel good on a feel bad day.
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- PhotoboxPhotobox makes gifts that are filled with heartfelt photos. ‘Very Important People’ targets a close-knit category of family and friends who deserve a gift from the heart, not a heart-shaped gift. We broke the rules by presenting emotional reacti...
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- Sky Bet - Responsible GamblingThe most successful brands have a strong sense of why they exist. Sky Bet makes betting better. But why? It's because betting, when it's done right, enhances our enjoyment of sport. This thinking has helped take Sky Bet out of the small complic...
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- Will Ridley Account Manager
- Lily's KitchenIT'S NOT LOOPY, IT'S LOVE. Lily's kitchen is no ordinary pet food company. This is no ordinary pet food campaign. We broke so many rules. The biggest one being to reassure loving pet owners that the affection they show for their pets isn't mad. T...
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Required- Who Wot Why THE RULE BREAKERS
- JF
- Jodie Fletcher Swift Brand Manager
- Aaron T Graphic designer
- Giff GaffThe mobile network's advertising is built around the strategy of 'freedom'. It's a somewhat tired message. We broke the rules by finding a new way to talk about being free, by reminding customers that they are free to leave the network whenever th...
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- Sky Bet - Go GlobalSporting citizens of the world! Sky Bet wants you to Go Global this World Cup. So, we thought making Jeff Go Global too seemed like a sehr gut idea. A British bookmaker ad, hosted by a British football pundit, speaking seven languages? Sounds l...
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- Will Ridley Account Manager
- Bigger Than FabricWith the closure of the nightclub Fabric, this long form documentary addresses the tough questions about the precarious state of nightlife in the city. A Who Wot Why Film. Directed by Wayne Holloway.
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Projects credited in
- Shelter: Fight For HomeFounded in the mid-1960s, Shelter exist to fight for everyone’s right to a safe and suitable home. Motivated by the continued worsening of the nationwide housing crisis, the charity recently went through an activism-inspired rebrand, taking them b...
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Required- BUILDHOLLYWOOD Placing creativity in the heart of our cities.
- Shelter: Fight For HomeFounded in the mid-1960s, Shelter exist to fight for everyone’s right to a safe and suitable home. Motivated by the continued worsening of the nationwide housing crisis, the charity recently went through an activism-inspired rebrand, taking them b...
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Required- JACK Placing brands in the heart of our cities.
- Borat Subsequent Moviefilm Launch (Amazon Prime Video)To celebrate the launch of Borat 2, we took the man himself on a tour of the UK with a very important message, making a splash on social (with a co-ordinated effort with key influencers) as well as coverage in numerous key national media titles.
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Required- Josh Solana Social Product Lead
People who have worked with Who Wot Why
Matt Jones
- Senior Brand Creative
- VMLY&R, BBC Creative, Droga5, Who Wot Why, Lucky Generals, VCCP, Nike, AKQA
Josh Solana
- Social Product Lead
- Sky, Who Wot Why, Lucky Generals, VICE, AMV BBDO, We Are Social
Abi Stephenson
- Senior Creative
- BETC, VMLY&R, BBC Creative, Droga5, Who Wot Why, Jones Knowles Ritchie, D&AD, Lucky Generals, VCCP
Andy Burrell
- Creative
- The&Partnership, BMB, Who Wot Why, Bray Leino