Straight Up

Brief: Create a series of ads that reach young people in a compelling and interesting way to inspire them to read The Guardian. Approach: ​ I have create a sub-brand for The Guardian called ‘Straight Up’. Which can be switched on and off on both the website and application when you subscribe to The Guardian's report feed. ​ It is designed to cut out complex words or phrases in order to enable the younger generation to enjoy and understand The Guardian’s reports in simplistic terms. ​ The poster series creates an insight into the sub-brands content for the audience. ‘Straight Up’ reaches out to young people specifically in a bold and dynamic way.