A creative freelancer needs to keep their messaging focussed - everyone loves options...until they have to choose one.
Like with any website, the absolute focus is your target client and what action you want them to take.
Ask a hot lead to do too much and they’ll do nothing, keep the messaging singular and you’ll convert.
A singular call to action will leave absolutely no doubt in your visitor's minds about what they should do and what the benefit will be for them.
Be interesting too; “Sign up here” is fine.
“Join the club” is better.
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