Did anyone like the 'humaning' brand purpose stuff that came out of Mondelez the other week?

I thought it was a stinker! One of the worst bits of buzzword bullsh!t bingo I've ever heard...

I've set out why on this post https://eximomarketingstrategy.com/humaning-no-i-dont-know-what-it-means/

Would love to hear if anyone thought it was great (or just 'not rubbish') and why.

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