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- Yes, problems with FaceBook attribution, and how to fix it with 1st party data are quite common. We also faced inaccurate and incomplete data, but managed to significantly improve the situation by switching to 1st party data tracking. Here’s how it works and why it’s effective: Installing the Tracking Code: First, you need to install a tracking code on your site that collects data directly from your pages. This includes tracking visits, clicks, and conversions.Collecting and Processing Data: Data collected directly from your site is much more accurate and reliable than data coming through third parties. This eliminates many errors and data losses that often occur with Facebook attribution.
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