Hundreds and hundreds of creative briefs have made their way through SCA over the years and the quality has swiftly declined over time.

The result? A lack of inspiration, a lack of creativity and poor creative work.

On a mission to break the bad brief cycle, SCA Dean, @Marc Lewis and ‘strategist to the strategists‘, @Uri Baruchin have curated a three-part workshop to teach the art of how to write a great creative brief that demands the very best work. You'll learn:

⚡ Creative strategy
⚡ Practical frameworks and templates
⚡ What to put in the brief and what to leave out
⚡ How to write a single minded proposition
⚡ And lots more!

The course features in our sale on creativity which means you can book a place for only £150pp (£400 RRP!), 20% of sales will go to the brilliant @Brixton Finishing School Team and all further profits will contribute to our scholarship programme for 2023.

Find out more and book your place here: https://www.scacreativetraining.com/award-winning-briefs

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