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Looking for creative brief examples to share with students.

Looking for creative brief examples to share with students.
VC
Vanessa Cruz
Graphic Designer at University of North Florida

Replies1

  • Ogidan Oluwatimilehin
    Ogidan Oluwatimilehin
    Web, funnel development and design
    I took my time to write the below tips which i can help you with most of it

    Marketing Campaign Brief

    objective: Increase brand awareness and drive traffic to the website.
    Target Audience: Millennials (25-35 years) interested in sustainable fashion.
    Key Message: “Look good, feel good, and make a difference.”
    Tone: Casual, inspiring, and authentic.
    Channels: Social media (Instagram, Facebook), Google Ads.
    Deliverables: 5 social media posts, 2 blog articles, 3 email newsletters.

    2. Website Design Brief

    Objective: Redesign existing website to improve user experience and conversion rate.
    Target Audience: Entrepreneurs and small business owners.
    Site Structure: Homepage, Services, Case Studies, Blog, Contact.
    Visual Style: Minimalistic, clean, professional.
    Content Requirements: High-quality images, clear CTAs, and SEO-optimized copy.
    Deadline: 6 weeks from project start.

    3. Branding Brief

    Objective: Develop a cohesive brand identity for a new tech startup.
    Mission Statement: “Empowering small businesses with innovative tech solutions.”
    Values: Innovation, transparency, and customer success.
    Visual Identity: Modern logo, blue and green color palette, sans-serif typography.
    Brand Voice: Confident, supportive, and forward-thinking.
    Deliverables: Logo design, brand guidelines, and business card mockups.

    YOU CAN MESSAGE TO GET STARTED ASAP

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