Neverland is thrilled to announce the launch of The Drop Store 🧚‍♂️💧✨

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Together with Publicis Amsterdam, we were involved right from the start, during the concept development and creative ideation phase, and this was what ultimately allowed us to come up with the engaging story-telling behind The Drop Store.

Neverland was the driving force behind the creation of the creative digital experience, encompassing the overall digital creative concepting to landing page designs, and together with the amazing development team of OWOW, we aimed to create a modern looking webshop that attracts curious visitors with both its sleek design and its eyebrow-raising, exorbitant prices. Once users’ curiosity had been piqued, we used engaging story-telling in order to draw them into the dire realities of our envisioned dystopian future - in which there is either too much, too little, or too dirty water. In order to accomplish this, we developed a compelling tone of voice, that tells the story from both the perspectives of The Drop Store itself, as well as from the perspectives of future humans that rely on the products presented, in order to survive in this dire new reality.

In addition to supporting the visual implementation of the products, we collaborated together with creative specialists in Singapore in order to bring a selection of them to life. With detail-rich 3D animations, we aimed to create an immersive and engaging experience that sparks conversations, and inspires people to think about water and its importance in our everyday lives.

Ultimately, our goal is to motivate people to take action and get involved in local organizations and initiatives. Because only together can we ensure a water safe future for all.

#TheDropStore #WaterSecurity #UN2023waterconference #ValueWater #AmsterdamAgency #CreativeAgency

Please visit 
thedropstore.org