To all the marketing specialists here, what’s the best piece of advice you’ve received in your career that you wish you had known earlier?

As a marketing specialist just stepping into the fashion industry, I’d love to learn from your experiences. I’m always looking for insights to enhance my approach and I thought it would be valuable to hear from those who have been in the field for a while.

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  • Aim to get experience with the brands or sectors you’re most passionate about as it will lead to more opportunities long-term.

    Have a back up interim role in the meantime while you learn.
  • That's a great question! In marketing, one of the best pieces of advice I've gotten is “know your audience better than they know themselves”. This will help you create more targeted campaigns and really stand out. It's also important to remember that trends change quickly in the fashion industry, so be flexible and don't be afraid to experiment. I hope this advice helps you on your journey!

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