Top three things that can turn your business around if you're feeling a little lost right now (also handy if you're just starting out!):
1. Understand your purpose and make it a strong one - it'll get you through the troughs and self-doubt.
2. Know exactly who you'd like to work with and help - that'll ensure your positioning and messaging are focussed and clear.
3. Follow this simple principle - the right message, to the right people, at the right time - it'll focus everything you do.
All simple things that require solid work - usually the best sign you're on to something.
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