What are the best content creator tools? The ones that help you keep your independence.
Content creation is no longer a side hustle or hobby, but a legitimate business where creative and entrepreneurial-minded people can build financial independence around their talents, passions and skills.
With one small catch.
That independence is very much dependent on the current algorithm, ad-sharing revenue, content guidelines, platform popularity, bottom line, and ever-changing rules of whichever platform the content creator utilises.
Not completely independent then.
Youtube, TikTok, Instagram, OnlyFans and co. - ‘the platforms’ - have provided amazing opportunities for content creators to build dedicated fanbases.
But the true test of those fanbases is this - how many would follow the creator if they went off-platform?
Profile bans, content bans and most likely algorithm changes could nudge a creator into obscurity or at the very least, stunt any further growth.
The creators that will thrive in the creator economy, are the ones that don’t just rely on the ‘rented’ audiences they built on platforms they don’t own.
But the ones that migrate their fans onto their own websites.
There is a growing trend for this.
Creators are moving top fans off social networks/platforms and taking control of their income streams by setting up their own websites/apps and email lists.
Diversifying and building businesses around the content they create - ie. growing.
Utilising popular platforms to attract and build a fanbase and then filtering true fans somewhere free of algorithm changes, eg:
- Email
- Website
These are the real tools for content creators.
Replies2
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