Whatever you do - don’t make your website about you.

Question

A little bit, maybe (people need to see there’s a real person there) - but focus on what you can do for a potential client.

- Show you understand them, 
(they should feel that the copy and design have been created for them).

- Show you understand their challenges, pain points and worldview  
(this will help build their trust in you and that you’re worth the investment).

- Show your process 
(one of the first things prospective clients ask on any call or comm, ‘what are the next steps?’, ‘what do we do?’, ‘what’s next?’).

Have a look through your website and see if there are any opportunities to shift the focus from you to them.

I won’t make up a statistic here like everyone else, but it’ll probably increase your conversion rate by 12.79%.