1 Denison 'Growth' - Digital Placemaking

1 Denison is a new commercial precinct and North Sydney’s largest office tower. Designed by Bates Smart and developed by Winten Property Group, the building is managed by CBRE and home to visionary organisations such as Microsoft, SAP and Nine. PictureDRIFT collaborated with Hundredweight to create an animated film, activating two large media walls within the expansive foyer. The short film celebrates 1 Denison’s new business community by representing growth, development and new beginnings. Abstract organic forms expand and branch off into individual pathways – our brand expression for the blooming, interconnected community within the building and the wider North Sydney precinct.