1. Obesity 2. Smoking
After reading that obesity had overtaken smoking as a leading cause of certain types of cancer I decided to create some print ideas to hopefully convey this message in a creative and poignant way to make society aware of the food choices they make and how constant unhealthy eating can potentially lead to obesity. I am still playing around with other ideas in not only print but digital so I will be uploading them soon.
This was my original concept for a print advertisement. I wanted to spark curiousity within the public and get them to question 'Smoking isn't number one what anymore? ' and hopefully this would create further engagement in getting them to investigate through the cancer research uk website.
Here I started to look deeper into concepts that would tackle the problem and create awareness around this new statistic. I used the existing design of tobacco and cigarette packaging and translated into food packaging that could be used for fast foods, pointing out the figures that were found through scientific research on the side of the packaging. As the colour scheme is recognisably ugly I feel it would be noticed quickly and easily and so would its desired message.
Here I made a physical protoype that can be translated to all other food packaging, pizza, crisps etc. This project is meant to rely on the shock factor so it creates awareness through a powerful and tangible medium.