11. 'Aeqis' - Brand Concept

February 2020 (HND) - This project was a branding project, I had to choose a photo of an object out of a hat, at random and the object I happened to pick out was an umbrella. From here I had to develop a brand concept and generate visuals to accompany it. After some brainstorming, I reached the brand concept of a sustainable utilitarian water bottle company called Aeqis (Aegis + Aqua), the idea was that Aeqis created sustainable metal water bottles that mimicked the utility of umbrellas, being as portable and useful as possible so people could always have water on them. The slogan of 'Protect your right to hydration.' supported the brands ethos that everyone should have access to water and the sensation of hydration, furthermore, a percentage of profits from each bottle sale would go towards the WaterAid charity, so not only would the bottles be useful for having portable water, but they would also go towards providing clean water to those less fortunate. I created the logo in Illustrator, using Photoshop to mock-up products and InDesign to outline brand guidelines, ethos, etc: