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127370161183447

How would you remember the number 127370161183447?
This is the question I asked 3 Memory Champions, who can recall the order of a deck of cards, or even thousand digit long numbers, in seconds.
For them, each number from 1-10 represents a phonetic sound, numbers in groups become words, and in turn surreal images begin to form.
The following images visualize their responses.

Project Tags

  • photography
  • memory
  • art direction
  • Set Design

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