151 Hair Salon

151 is the new hairsalon by Daniela Giordano driven by a clear purpose: bring london alternative news and influences in the italian colorhairstyle sector.Daniela acquired her professional experience in London, living for four years at 151 CamdenTown. Once back in Italy, she decided to rebuild her london piece by opening the 151hairsalon.I worked with Daniela to create an alternative and youthful but at the same time elegant visual identity which spoke both to young people and to the ladies. The logo is the civic number of Camden Town, Hair Salon is written with "Le Murmure" font. I used brushes and ink to make graphic signs and lettering. Credits x “Le Murmure” font by Jérémy Landes & Alex Slobzheinov, Velvetyne Foundry.