2017 Fashion Lookbook for BUOY Vulgar

BUOY is a personal project of mine. It comprises of a few values: • Sustainability of the environment - BUOY will donate 5% of its profits toward ocean conservation and rehabilitation research. • Vulgar - The brand focuses on edgy 'women who run shit' and represents the feminist movement • Cruelty-free - All clothing is vegan and ethically sourced and produced with high-quality materials. • Diversity - Models used are from all backgrounds, with some representing LGBT+. A lot of the label will be unisex. ​ Target audience: Primarily females, but all genders aged 16-30. Vegan and environmentally conscious individuals Mode of distribution: Digital, social media and the BUOY website Pages: 18

Team Credits

Anisa Patel

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  • Brochure
  • Graphic Design
  • Adobe InDesign
  • Fashion
  • Print Design