2018 TERREX Brand campaign

Getting up - just to fall down. Breaking down, then building back up. No matter who we are or where we are, we are made for ups and downs. Whether they're trail running, fast hiking, climbing or mountain biking, outdoor athletes ride the wave of the ups and downs. And adidas TERREX is the gear that helps them reach their full potential. 2018 is the year that celebrates the ups and the downs. The peaks and the valleys. The good times and the rough ones. The season to celebrate the moments when we break down, then build up to something stronger.

LUDWIG'S WAY
Ludwig activated its global community of strategy and creative experts to capture athletes' and consumers' journeys of the Ups and the Downs, and all the unforgettable moments in between.
From the highest highs to the lowest lows, Terrex athletes share their personal journeys. Through filmed interviews and posts on social channels, Terrex brand admirers can get up close and personal, while they also share their own moments of Ups and Downs.
  • LUDWIGCOLLAB VIDEO PRODUCTION Pinc Solutions - GER / Cut Media - SCT
  • LUDWIGCOLLAB STRATEGY Frank Persyn - CH / Sam Joseph - USA
  • LUDWIGCOLLAB CREATIVE DIRECTORS Gus & Joe - NL
  • LUDWIGCOLLAB BRAND DESIGN Ström & Jag - SE / Playground - GER
  • LUDWIGCOLLAB FILM, MOTION, AUDIO Knock Knock - UK
  • LUDWIGCOLLAB DIGITAL/SOCIAL Merci Michel - FR
  • LUDWIGCOLLAB COPY The Other Timberlake - GER / Bjork Ma - CN
  • LUDWIGCOLLAB POST-PRODUCTION House of Retouching - PL
  • LUDWIGCOLLAB PHOTOGRAPHERS Bertrand Stark - CN / 101 Studios - LU / Blend Studios - UK / Tristan Lebeschu - FR

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CEO @LUDWIG // @LUDWIGCCC