2020 D&AD New Blood Award Submission (VBAT & Superunion)

Ecologische Fiesten - For this project I was given the challenge to re-imagine the identity of a local bike hire scheme in a city of my choice. This can be one that already exists or a new scheme. I could of picked either a GPS, dock based or monthly lease bike scheme, depending on what makes the most sense to my chosen location. This challenge is all about the brand identity for my scheme. The purpose of this project was to encourage people to opt for a bike over other options. My identity considered the opportunities bike hire can offer someone in your city, the experiences they’ll encounter and create an identity that sells this opportunity. Who is it aimed at? Tourists and locals, the possibilities are endless. My identity intended to seek and inspire a wealth of people to take up cycle hire in your chosen city. From encouraging locals that cycling to work is more fun, to promoting all your chosen city has to offer on the saddle to someone who has never been there before.