2020 trend - 2nd YEAR FASHION MARKETING ASSIGNMENT

The brief for this shoot was to create our vision of 2020 and what the new decade will bring. I focused on how I felt that 2020 will be a completely digital age this is represented by the distorted effect on the images. The idea using the model wrapped in fairy lights was to visualise the idea that we are essentially wrapped up in everything digital and online, from social media to new technology etc. I used fairy lights as a sort of metaphor as they are essentially used to bring light in the dark, similarly in this time of anxiety and uncertainty that we currently live in, being a digitally orientated society does not necessarily have to be a bad thing and actually used as a way to better our communities and possible encourage change and improvement as a society.