#21Elephants NHS Recycling Campaign

Lead Illustrator for this compelling recycling campaign. The message behind #21Elephants Recycling Campaign is a powerful one. It's simple and clear. this campaign illustrates a need for change where consumers become more mindful when disposing of waste. The visual impact of seeing #21Elephant piled up together, symbolising the amount of waste produced in weight at London's flagship Chelsea and Westminster Hospital in just one month. A shocking fact, but it is the reality. The partnership between Chelsea and Westminster Hospital, ISS, NHS Foundation Trust, and Community Schools. The involvement of our next generation - the school children - is the most integral part of this campaign and illustrates to them that change can happen. This project highlights past mistakes, actions to take now, and a future of taking responsibility for the products we buy and how we dispose of them. THINK WASTE - REDUCE - RECYCLE Awareness campaign Assets produced to support this campaign: - A permanent wall mural at the Chelsea and Westminster Hospital - A4 Posters - Online Ads - NHS Intranet across all NHS Hospitals. - Footprint stickers, leading visitors to the wall mural from the hospital entrance - Merchandise: T-shirts, Ruckstacks, Mugs, Badges. SHORTLISTED FINALIST FOR EDIE AWARD Category: Consumer Engagement Marketing Campaign Of The Year.