Transforming a small style blog into a more professional manner. To be treated by the audience as an online magazine rather than a blog. Content to be of better quality through topics, written content, different formats used etc. Specific targeting also given to the new platform which is millennial men.
The rebrand of 2firs showed a different story with a new logo and tagline. The content varied over different topics and showed different styles of content featured over video, interviews, animations etc. The new platform now looks more professional and inviting for the target audience.