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The key element of the message for the campaign, is focused on filling a void. The void is the blank space in peoples conversations, with this expressed across the brand image. The logo is a key feature which hosts just a logo mark and no title. This is to express white space and emptiness, a symbolisation of the conversations regarding mental health. The campaign, has no name and is open to interpretation of the audience. To empower the meaning of the message, building a statement across the campaign. Each element of the brand focuses on minimal and simple design. This is used to embellish the power of the words and imagery. To draw attention to the messages that the campaign expresses. The minimal approach is constructed to show nurture and caring towards the subject matter. No bold words or loud text, in order to embrace the audience. As well as this, the campaign focuses on using symbolisation and deeper meaning within the text, featured among the posters and social posts. The reason for utilising the face masks, is to draw attention to how people can easily configure a mask to hide their feelings or emotions. It expresses a connection to the current time period, to empower the statement. People can connect to the face masks and understand the symbolisation of the message. Further more, the campaign draws focus to challenging, interacting and engaging the audience through the outdoor and social media aspect of the campaign. From interactive posters, which are utilised to create organic meaning. To the challenging social posts, which look to trend a message...