Independent New Zealand Vodka brand 42 BELOW wants to build cult status globally
NEED: Leverage its maverick attitude to stand out in fierce competition + secure buy in from the world’s best bartenders
EXPERTISE: We built a global communications platform Masters of Maverick + delivered 7 years of madcap activations
VALUE: UK sales quadruple year on year. After 7 years of huge growth
42 BELOW Vodka sells for £52 m to Bacardi