Join The–Dots


Tag yourself in this project

The project owner will need to approve that you worked on “42 BELOW: PLATFORM | STRATEGY ” before we add you as a collaborator.


Independent New Zealand Vodka brand 42 BELOW wants to build cult status globally

NEED: Leverage its maverick attitude to stand out in fierce competition + secure buy in from the world’s best bartenders

EXPERTISE: We built a global communications platform Masters of Maverick + delivered 7 years of madcap activations

VALUE: UK sales quadruple year on year. After 7 years of huge growth
42 BELOW Vodka sells for £52 m to Bacardi

Share your new project