42 BELOW: PLATFORM | STRATEGY

Independent New Zealand Vodka brand 42 BELOW wants to build cult status globally

NEED: Leverage its maverick attitude to stand out in fierce competition + secure buy in from the world’s best bartenders

EXPERTISE: We built a global communications platform Masters of Maverick + delivered 7 years of madcap activations

VALUE: UK sales quadruple year on year. After 7 years of huge growth
42 BELOW Vodka sells for £52 m to Bacardi
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