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42 BELOW: TRADE | EXPERIENTIAL

Independent NZ Vodka brand 42 BELOW wants to build a reputation at the world's most adventurous bartender competition

NEED: Leverage cult status of Queenstown as the global adventure capital + engineer media to make the story relevant

EXPERTISE: Build consumer journey, secure journalists + judges from US + UK, commission stunning adventure photography + video content

VALUE: A hugely successful campaign was vindicated with £22 m+ AVE across trade and consumer media

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