Independent NZ Vodka brand 42 BELOW wants to build a reputation at the world's most adventurous bartender competition
NEED: Leverage cult status of Queenstown as the global adventure capital + engineer media to make the story relevant
EXPERTISE: Build consumer journey, secure journalists + judges from US + UK, commission stunning adventure photography + video content
VALUE: A hugely successful campaign was vindicated with £22 m+ AVE across trade and consumer media