The Laus awards honour the best design, art direction and visual communication campaigns of the year with a Golden Laus trophy.
The campaign was haunted by the Golden Touch, a concept inspired by the Greek myth of King Midas, known for his ability to turn everything he touched into gold. The cover disappears, making reference to the ephemerality of design.
For a better comprehension of the project visit:
Opening Campaign
Contributors
Art direction – Mau Morgó
3D design – Mau Morgó and José Alcázar
Book design - Mau Morgó and José Alcázar
Copywriter – Romina Jaimovich
Client
ADG–FAD
