4Creative - Hollyoaks - Breda 'Killer' McQueen

Breda 'Killer' McQueen is Hollyoaks' most prolific serial killer. To build up to a major storyline I was tasked to create assets to recap her previous victims, and also tease the major storyline. I created Facebook/Instagram/Twitter social cuts, bespoke SnapAds, Youtube ads, a long-form recap asset and an interactive illustrated Instagram Story game.

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Illustrator / Social Creative
Head of Digital