4X. A short film- branded content experiment for spanish Alhambra beer company

The creative concept is based on a two-step experience: the first one at a quicker "4x" speed, and the second one at "1x" with the normal speed. The creative idea spins around the phenomenon of "speed watching" and the concept of “fast” living. Cervezas Alhambra asks the viewer: “what do you really see when you want to see it all?”. "Fasters" follow the tendency of consuming media at a higher speed to keep up with all entertainment choices available. They try to watch every new series on Netflix, HBO, Hulu, or Amazon Prime. While speed viewing does save time it compromises the rhythm of a film and can ruin an actor’s performance.