For Raw X Salt, the ocean is something they deeply love and respect. They create bikinis that help to clean instead of polluting the ocean and our planet. Their bikinis are ethically manufactured in Bali using regenerated fabrics to close the loop. They avoid single-use plastic in their packaging, use eco-friendly dyes for their hand illustrated prints and carbon neutral shipping to send Raw X Salt threads to you.
They like living their lives slowly, so they introduce limited collections and pieces instead of seasons. They design all their pieces to be worn in multiple combinations so you can wear them longer. In every decision they make, they try to be as raw as they can. We sat down with the founders Emily and Olly to find out more about their brand.
How did Raw X Salt begin?
Living on the Australian East Coast, we are spoilt for choice when it comes to pristine, uncrowded beaches, rivers and waterfalls. It’s a part of our Australian culture to spend lots and lots of time at the beach. There is nothing better than salty skin, messy hair and sandy toes. We think that if you’re wearing shoes – you’re already overdressed. We are also absolutely in love with travelling and exploring this beautiful planet of ours. As we went travelling together to Asia, down at one of the beaches of Vietnam with lots of plastics littering the shore, our business idea was born. We wanted to create beautiful pieces to wear by the ocean while being conscious of the materials and the process - as a result, our bikinis are ethically made out of ocean retrieved plastics and other waste.
Emily was a model in the fashion industry for many years and travelled around the world and knows the fashion industry from an insider perspective. She is a full-time creator and mum of two these days with an incredible eye for colour and photography.
Olly flew around the world as a cabin crew for Emirates Airline and always had a passion for global fashion trends and local artistry. Along with Raw X Salt, Olly works in a creative industry supporting other brands in this digital world.