5 Pointz
Specialist streetwear store based in Bristol, UK.
Combining Content with Commerce
5 Pointz is a specialist streetwear retailer based in the heart of Bristol, named after the legendary Graffiti hub in New York City which goes by the same moniker.
Over the past 12 years the business has radically increased its market share and gained access to the most exclusive limited edition clothing and footwear. Demand is high and flash sales inevitable, where hundreds of pairs of trainers sell out in a matter of minutes.
5 Pointz asked us to redesign their website to better showcase their products, help them attract new premium brands, improve their merchandising and to handle large spikes in traffic.
Responsive, Integrated & Fully Scalable
We designed the site with a clean and minimal user interface where the product is the hero, coupled with intuitive product filters to help shoppers navigate through thousands of products quickly and easily. The product hover-states (which actually hover), off-canvass cart and button animations were all lovingly crafted to give the site its unique personality.
We engaged a specialist digital agency to help with the technical implementation of the site who were able to integrate it with 5 Pointz' existing inventory management system, import product and customer data, as well as establish a flexible hosting platform which dynamically scales to cater for large spikes in traffic.