50 Years of KFC

To celebrate KFC 50th Anniversary, we asked the online community what they would do for the chance to win #50YearsOfKFC. KFC fans competing to win themselves 50 years of KFC submitted their ideas through Twitter and Facebook, and the best entries were rewarded with a personalised video as well as a free meal. This content was also used on DOOH screens nationally. Youtube influencer KSI kicked off the campaign with a video. Content was created to keep the community engaged, and at the end of the campaign the 4 winners were selected to carry-out their suggestions of what they would do for 50 years of KFC. Results 23k+ fan entries 20M+ people reached Organic Twitter trend during the first 24h 17k+ new Facebook Fans 7k+ new Twitter Followers

Credits

Sam Whiffing

  • Message
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  • Digital Designer & Creative
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Simon Parmeggiani

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Monica Presti

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Companies

  • Bartle Bogle Hegarty

    Bartle Bogle Hegarty

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    • Advertising

Project Tags

  • Social Media
  • Animation
  • Design
  • Illustration
  • GIF