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70% Salty

  • Martina Bovetta

MA Journalism students responded to the UN Ocean Decade... with a spicy turn.

The team collaborated with grassroots organizations working to raise awareness about marine conservation and ocean literacy. One of the key aspects of the project was engaging with various stakeholders, including local environmental organizations, to understand their mission and how we could amplify their voices and initiatives.

How did we get to Gen Z?

97% of applicants from our audience research were craving funny and light-hearted content

64% of them were aged between 18-24

So we HAD to be on Instagram, instead of producing yet another conformist magazine piece to convey information about something.

Watch 70% Salty core:

UNESCO contest winners look like:

Now that you're curious about oceans... Read us out!

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