8 nights, 8 cities: Boiler Room x Generator

How do you throw 8 parties, in 8 nights, in 8 different cities? With a bang, and that is exactly what we did with Boiler Room. Taking over a Generator location per night, the crew created a legendary series of industry-defining nights. The events were streamed, and content dissemination was carefully curated on digital, social and PR channels, making this one of Generator’s most successful partnerships.