A 32 Date UK Tour for Red Bull Music Academy, exploring the roots of UK Music Culture

WE HELPED RED BULL GET
390 pieces of PR coverage / 465 million impressions
100,000 website visits
6000 earned mentions of Red Bull on all socials, a 20% increase on 2015.
BECAUSE THEY WANTED TO
Connect to 18-24 year olds across 4 UK cities through underground music culture
SO WE
Created a diverse and balanced programme of art and music events, tapping into urban, electronic and club subcultures. We curated and helped produce many of the events.

Team Credits

Theo Gentilli

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ConnectConnect
  • Founder
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Project Tags

Companies

  • Red Bull

    Red Bull

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    • Sales & Client Services

Skills

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Warm Street
Connecting brands through music
TG
Founder