A 32 Date UK Tour for Red Bull Music Academy, exploring the roots of UK Music Culture

We helped Red Bull achieve BARRRREEEE KPIs (all of which are private shhhhh!) but it's testament to the successs that we still work with them 4 years on.

Red Bull wanted to connect to 18-24 year olds across 4 UK cities through underground music culture so we worked with their culture team to created a diverse and balanced programme of art and music events, tapping into urban, electronic and club subcultures. We concepted, curated and produced many of the events.