A bold & clear brand for Ebiquity, a global media consultancy

Ebiquity is a leading independent marketing and media consultancy, advising 80 of the top 100 global advertisers across 20 offices worldwide. Based in London and listed on the London Stock Exchange, they were looking to refresh their brand, unify their products and services and create a streamlined design system. We developed a brand spirit — ‘Bold & Clear’ — that would lead the way for the work ahead. Bold because they believe in what they do and have to say, have personality and want to stand out from their competitors. Clear because the visual language seems effortless in its execution and unique in style. A refined, newly underlined logotype reflects Ebiquity’s offering — the ability to survey vast amounts of data and underscore the information most relevant to its clients.

An underlying brand spirit of 'Bold & Clear' underpins all brand applications – super practical in deployment, while visually confident and lasting
We worked with Monotype to create a customised typeface for Ebiquity, including a bespoke bullet point derived from the negative space in the logo