A brand is you, branding is me…

A brand is not a logo or name, instead it is a representation of an individual or company - it is who they are, what they do and how they do it. A brand is you. A true brand is the voice, the product, the people and the tools. A well designed brand is one that has personality, is true, simple, clear, flexible, unique, consistent and distinctive. A successful brand adapts, connects listens, provides, engages, maintains and competes. Branding has become me. I live, sleep and dream branding. Each brief is an exciting challenge. Each brand is a form of illustration - the true, clearest and simplest become the strongest and most memorable. The brand is the important energy beyond any mark and the logo, it’s the hard work, the visual language and the thing that does the walking and the talking. A brand can also be contemporary and fashionable as long as it has the tools in place to evolve, build and adapt. New personal project as I think to be honest I’d like to be a florist too! #branding #graphicdesign #visuallanguage #illustrstion #logotype #identity #visualidentity