A Branding Project

This project I was tasked to find a medium that had been "forgotten" or left behind if you will and re brand it to suit a the modern world of today. I chose to take the fax machine technology and make combine it with the amazing printing technology we have today and utilise the internet as the system which sends each facsimile. The logo is the same of the brand, i have used the full word for the fax machine as it sounds friendly and trendy but most importantly it reads nicely, the logo itself shows the CYMK colour spectrum to represent the new age of fax technology in full colour. The posters are made to be a representation of the capabilities of the facsimile printing quality and fidelity The concept behind them was to show what each print out will look like from the machine.