A circular product and service design concept for the modern male

A closed loop product and service offering that evolves wasteful user behaviour and Fast-moving consumer goods into a smarter & more sustainable solution for fast moving male grooming and hygiene products. A brand crafted with masculinity and innovative technologies based on principles of the Circular Economy.
The Opportunity
A 'take/send back' service design for a smart dispensing solution of concentrated refillable cartridges, to reduce the user's responsibility for correct disposal or recycling.
Using an app to ease interaction between the users and a premium closed loop service, based around principles from the circular economy. 

Team Credits

Oliver Bull

  • Digital Designer


  • L

    Loughborough Design School, Loughborough University


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    Oliver Bull
    Digital Designer