A Collective Vision

I designed a user-centric, engaging website to provide information on Novo Nordisk’s upcoming conference in Copenhagen. The design embraces a mobile-first approach, ensuring seamless usability across devices. Key features include a card-layout design, grounding navigational links at the bottom of each page, interactive hover effects, and crumpled paper textures to add character and differentiate between sections. My aim was for this website to be clean - so users, regardless of their device, have an optimal browsing experience. We wanted to present the relevant information in an obvious way to ensure plenty of attendees. The Leith agency also worked on a vibrant brand identity, and I wanted to ensure this wasn’t lost on a stripped-back website. Highlight colours are used for hover effects, bringing a dynamic and interactive element to the site. These subtle, colourful animations evoke optimism.