A Day In The Life of a Procrastinator

Ever wondered why you put things off?

Working in conjunction with rehabstudio, Droga5 New York asked us to create a test for Prudential that determines what type of procrastinator you are. The aim is to get clients to consider pension plans and other significant financial matters that people tend to put off. We wanted to immerse the user in relatable scenes from everyday life, which we captured through a suite of beautiful illustrations.

Team Credits

David Anthony Wood

  • Illustrator / Editor /Motion


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David Anthony Wood
Illustrator / Editor /Motion