It seems to me, that we in the creative business have to be careful to adapt and react to the changing social and political landscape that our industry exists within. Let’s not beat about the bush, commercial pressures, especially in the UK are as tight, if not tighter than they’ve ever been: budgets are small, rents are high, competition is crazy and quality always needs to be sky high. It’s tough enough to stay in the game, let alone get ahead of it. No one can rest on their laurels.
But in amongst all this, is a new business pressure, one mainly driven by conscience. The earth is burning, politics is screwed and society is suffering as a consequence. Shouldn’t we, as an industry steeped in innovation be recognising this and changing our behaviour as a consequence?