A Handy Guide to Cosmetic Packaging
The term cosmetic packaging refers to two major types. One is primary which consists of cosmetic containers.
The term cosmetic packaging refers to two major types. One is primary which consists of cosmetic containers. And the other is secondary packaging which involves fragrances and other beauty line products. The cosmetic products are those, which are used for cleansing and beautifying purposes. Cosmetic packaging is another essential tool for keeping these glassware beauty products placed inside the cosmetic boxes. These packaging materials are made up of different materials and special creative designs are used for making the packaging of these products eye-catching and noticeable.
A guide to cosmetic packaging
Every time we enter the grocery shop, we buy more than usual things. We often rush to our favorite brand side to buy the latest products either cosmetic or not. And during this hassle, we pick more than usual things. We often know the exact spot where our favorite brand is lying. It is all because of the packaging of the brands. It represents their logo and reputation. The packaging is the utmost thing, which attracts the costumers no matter what is present in it. And for cosmetics, the packaging needs to be A one.
Here is the guide to cosmetic packaging
- Ideal client
The first most important thing to look into is to determine the ideal client. You need to think and sort what type and kind of clients are going to buy or like your product. Which age gender is going to be attracted to your product? It is better to determine product usage based on individual gender and age. One another thing to consider is the psychographics. It involves the client’s interests and hobbies. Psychographics is important to know the mentality of your clients. If you are selling an anti-aging lotion, you must consider why people are eager to buy this lotion and how important its effectiveness is.
- BRAND POSITIONING
Brand positioning determines the company and its following competitors. Every company is busy standing them on top. Every business wants to hold the first position in the selling of their beauty product. As for cosmetic packaging look at other three or four companies who are selling the same product as yours. Then check their websites and the things they are doing good and things they are poor at. You must then sort and jot down the things you need to do to make your cosmetic packaging stand on top.
- Brand attributes
Brand attributes define your company or business personality and traits. It determines the logo and brand characteristics that are associated with the product you are going to sell and the type of packaging you are going to require for it. Brand traits determine whether the packaging needs to be glamorous, luxurious, simple, or edgy. And this can be determined again by the type of clients you have around you. If you are selling a high beauty lotion, the packaging needs to be simple yet glamorous. For MAC cosmetics, the packaging is proactive and quite glamorous since celebrities purchase this beauty line.
- Mood board
Mood board is another important aspect when it comes to looking into cosmetic packaging. Mood boards can help you receive juicy and excellent ideas for your brand and its packaging. A mood board can be created according to the customers you have around. If your customers are calm and cool, your mood board must be of the same character. This way the customers will know that you care about how they feel and what emotions they hold inside them. Packaging can be made exactly according to the customer’s mood.
- Packaging dimensions
The most important factor is to determine the packaging dimension. The various sizes and shapes you are going to use for your product are determined by the product size. If you are selling a lotion bottle, go for a rectangular packaging dimension. Every beauty product must have different packaging dimensions with different style logo designs. This will explain how creative your products and the brand itself is. These are the basic things that attract customers at first view. What’s inside the packaging is known later. The right dimensions and styles for your products are going to attract your customers.
- Logo design and color
The logo design is gain determined through the brand's attributes. Also, the logo design must be sorted and created before you start your packaging and chose colors and fonts for the printed custom boxes. Logo design explains the personality of your products. Therefore, the proper study is required before you decide on any logo design. Next comes the colors, fonts, and patterns to be chosen. If the product is quite luxurious, opt for floral colors. This is just an example. Patterns like cheetah print can be used if you wish to sell some sort of men's bold products.
Final words
Everything takes time. The same is for cosmetic packaging. The packaging of your products in real words defines who you as a person are. The right and correct logo design with brand attributes and colors will be a sample of how you are portraying yourself and your business. You can hire professional help in case you need help or if you have just started your business.
