A+L UK – 'The Fight on Filth'

Dirty air. It’s one of those issues we *kinda* know about, but without seeing the problem upfront, it’s difficult to understand the extent of it. Let’s show people across the country exactly what they’re dealing with, and with support from A+L UK, empower some change.

Using a transparent, double-sided adhesive for the type,
the hope is that airbone particulates will adhere.

As the particulates build up, the message becomes clearer and stronger.

The ad can be deployed wherever poor air is found – busy motorways, backed-up junctions, high-value manufacturing hotspots – to clearly illustrate the problem...

... and the particulates gathered can be repurposed into impactful additions to direct mail, targeted at relevant council officials.

For members of the public, they can head to A+L’s website to learn more about the air they’re breathing and sign petitions relevant to their area – as well as support A+L by buying campaign-specific merchandise, like ink pens formulated with particulates or clothes dyed with dirty air matter.

Report

A+L UK – 'The Fight on Filth'

Using a transparent, double-sided adhesive for the type, the hope is that airbone particulates will adhere. As the particulates build up, the message becomes clearer and stronger.

The ad can be deployed wherever poor air is found – busy motorways, backed-up junctions, high-value manufacturing hotspots – to clearly illustrate the problem...

... and the particulates gathered can be repurposed into impactful additions to direct mail, targeted at relevant council officials.

For members of the public, they can head to A+L’s website to learn more about the air they’re breathing and sign petitions relevant to their area – as well as support A+L by buying campaign-specific merchandise, like ink pens formulated with particulates or clothes dyed with dirty air matter.

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