A New Beginning for 'Gina': Bringing Hope to Survivors

  • Neil Sargeant
  • Max Ward
  • Peter Howard

In a world where suffering is a harsh reality for many, 'GINA' stands as a beacon of hope, offering unique support, counselling, and social activities to those who have endured the trauma of sexual violence and abuse. We understand that reaching out to 'GINA' can be a daunting leap of faith for individuals in need. A Brand That Speaks Compassion That's where our journey begins. We had the privilege of working with 'GINA' on a mission to create a new brand that not only reassures individuals but also conveys that 'GINA' is friendly, professional, and genuinely capable of offering the help that is so desperately needed. This branding transformation was about giving suffering men and women the courage to confide in 'GINA,' and it's a story we're proud to share. A Lockdown Initiative for Good During the Covid-19 lockdown, we recognised that our design expertise could be a force for good, especially for deserving organisations. So, we launched a competition to provide one free design scheme. 'GINA' didn't win the competition, but their mission and the incredible work they do touched our hearts deeply. The challenges faced by 'GINA' and the people they strive to help were intensified during the lockdown, making our decision to support them even more compelling. Introducing the Vibrant New 'GINA' Brand Today, we're thrilled to introduce the vibrant new 'GINA' brand, a symbol of hope and healing for survivors of sexual violence and abuse. This transformation is not just about aesthetics; it's about building awareness and reaching out to those who may have never heard of 'Gina.' We're hoping to change that, one post at a time. Join us in spreading the word, raising awareness, and showing support for 'GINA' and all the incredible organisations out there making a difference. To learn more about 'Gina' and the incredible work they do, visit their website and let's stand together in support of survivors and advocates. https://www.gina.uk.com/