A new brand for Truly, for gifting truly memorable experiences

Truly offers gifts for those who have everything. This isn’t about the gifting of things, but of unique, unforgettable experiences packed in beautiful boxes. Unwrapping a Truly box could reveal a Michelin meal, a trip to the edge of the earth’s upper atmosphere, or even an opportunity to write, film and star in your own sitcom! A bespoke, tailored approach is consistent throughout Truly’s offering. From the experiences on offer, to the concierge service, everything is handpicked and carefully curated. The team felt that they needed a brand identity to reflect this caring attention to detail. We revised the logo with lettering artist, Rob Clarke, to create a handwritten signature - a symbol of authenticity, personalisation and gratitude. We also developed a colour palette of warm greys and a punctuating bright yellow. The rebrand evoked a sense of modern refinement, and shifted away from old-fashioned luxury. The result is a brand that is premium, not pretentious. A confident and aspirational lifestyle brand. Never garish or brash, but authentic, warm, and classic. A constant reminder of the bespoke nature of the service.

A signature is proof of authenticity, quality and personalisation – a natural starting point for the logo

Presented with a gift card in a box, each Truly experience gift feels considered and prestigious

Project Tags


  • T


    • Proxy logo


      • Design