A new brand identity for environmental social enterprise One Green Thing CIC.
We worked with the founders of One Green Thing CIC to create a new identity and tone of voice for their mission. One Green Thing encourages people to do at least one simple thing per week to help the environment. Over the course of a year, each person taking 52 positive steps creates real change. As a new start-up, they needed an identity for the project, we avoided cliche imagery and settled on strong typography and text-based messaging. The project will be launching soon with local events and opportunities to sign up.
Client feedback
As a start-up CIC , it was important to us that we worked with a design company that shares the same approach, and is purpose led. Rob and Studio Change have been an ideal match.
Rob completely ‘got’ what we were trying to achieve with our environmental campaign, and so was able to developing branding and design that embodied our vision far better than we could have imagined it. I’d love to be able to tell you about the many conversations we had to get the design right, and how flexible Rob is, but I can’t, because after just two meetings the design he showed us was spot on. Rob was a joy to work with, supportive with us as newbies to commissioning design, and responsive to our needs and vision. The brand pack that explains to us how to use the logo, brand details, colour schemes, etc. for both web and print has been really helpful, and made something that could have been complex into something we can easily do. If you’re considering design or branding, I’d start with Rob and Studio Change first. Darren. OGT CIC
