A New Strand Awakening

  • Andrea Cheow

I had the pleasure to work with UK hair master, Mr Guy Cammarano himself. We brought a pool of creative talents, from makeup artist to models to stylists to make all of this happen within a demanding period! We also partnered up with a local high-end clothing brand, Konsvltan, to bring on the edgy retro streetwear to go with the looks I imagined it for. We showcased 3 hair looks - Retro, Vintage, and Street, a good throwback to the changes of hair fashion, each especially conceptualised and designed by Guy Cammarano. I recorded all behind the scenes footage prior to the show, co-coordinated and directed the entire event and project. Also later on in the video, catch me modelling for one of the looks. I also edited the footages and photos taken at the show. A post summary/blog of what went on at A New Strand Awakening can be found at http://cmichael.co.uk. From a thought of hosting a private hair and fashion show with a celebrity hairstylist from the UK to handing out invitations to the press and guests to attend all within 4-5 days (including weekends) and then to see all of the hard works come to life at the show was one of the most mind-blowing things I’ve ever experienced. This all would’ve never happened without an amazing hardworking, devoted team working alongside me. It is truly one of my proudest and memorable project I’ve ever accomplished. Hope you enjoyed the video! Music by Zedd, Merren Morris & Grey - The Middle