A peerless brand with outstanding stand-out.

Hoggett Bowers are an international, boutique executive search firm with a half-century reputation of working with the cream of the crop. But in the hyper-competitive recruitment sector, there’s no place for complacency. The firm’s leaders knew that to remain a peerless, preferred choice of C-Suite clients, they had to remain top of mind as well as top of Google results. Webb-Jenkins were asked to develop a new brand approach that would project stronger credibility and create outstanding stand-out and recognition across both digital and print media. When rivals are only a click away, what’s needed is a consistent and coherent system for creating presence, trust and appeal. We started with a ground-up evaluation of how well the firm was showing up and then created a modernisation strategy that built on fifty years of heritage. We retired everything that was sub-optimal for a digital world and introduced new visual assets and design systems that would turn Hoggett Bowers into a pixel-perfect power brand. We developed a new logo that works at micro-sizes on mobile screens, new imagery, fonts, layout and interface systems as well as social media assets and language guidelines. Everything that’s required to create a successful end-to-end client experience. Our six month programme has helped re-energise the firm and accelerate new business wins. And as they expand, the new Hoggett Bowers brand enables them to scale success more effectively and efficiently.